Unless you haven’t been on social media in a while, it cannot have escaped your notice that millions of women are posting these #nomakeupselfies in aid of Cancer Research UK. There are many different theories about the reasoning behind it, but it was not started by Cancer Research UK. The main point is that in 24 hours, it helped to raise £1 million pounds for Cancer Research UK, and it is still rising.
I think it is a fabulous thing to do. I wear a lot of make-up, and it was odd putting up a selfie where I was literally laid bare. But that’s what cancer does to you, lays you bare for the whole world to see. You are vulnerable, both physically from chemo-therapy, and mentally from what you are fighting. It’s something that you are constantly battling through when you have it.
Another theory about why it started was to increase women’s confidence in themselves, as themselves. Women wear make-up and put a mask on everyday; a bit like what you have to do if you have cancer, put a mask on and pretend everything is alright. They need to feel like they are normal, and to have confidence in their faces and their bodies. It’s a bit like the Dove campaign for real women. Women need to feel confident if they have cancer, and having support and solidarity from other women helps (I would like to point out that I am not just meaning women, men need support too. However, these selfies are for breast cancer research, so that is why I am concentrating on them.) These selfies give every women a chance to show their solidarity, and support for the women they know that have the disease.
By doing these selfies, it creates publicity, and makes sure that everyone knows about this, and therefore increases donations to cancer research, which is really what it’s all about. As long as people are talking about it, people will be giving. So for whatever reason you decide to do you #nomakeupselfie , make sure you don’t forget the most important thing and give to cancer research to try to help to stop the disease.